This Privacy Policy outlines how aelorae.com (“the Site”, “we”, “us”, or “our”) collects, stores, processes, and protects your personal information when you browse the website, utilize our platform services, complete product purchases, or interact with our site in any other capacity (collectively referred to as the “Services”). For the purposes of this policy, “you” and “your” refer to all users of the Services, including website visitors, registered account holders, paying customers, and any other individuals whose personal data we collect in accordance with this Privacy Policy.
Please review this Privacy Policy carefully to understand our data handling practices and your legal rights regarding your personal information.
Changes to This Privacy Policy
We reserve the right to update and revise this Privacy Policy on an ongoing basis. Updates may be implemented to reflect adjustments to our operational practices, website functionality, or to comply with updated local and international data protection laws and regulatory requirements. All revised terms will be published directly on aelorae.com, with the “Last Updated” date modified at the top of this page to indicate policy changes. We will complete all necessary formalities required by applicable data protection legislation for all policy revisions.
How We Collect and Use Your Personal Information
To deliver stable, complete, and optimized e-commerce Services on our WordPress-powered website, we collect personal information from multiple legitimate interaction channels. The types of data collected and the scope of usage vary depending on how you browse, shop, and engage with aelorae.com.
In addition to the specific usage scenarios specified below, we may process your personal data to facilitate user communication, maintain and upgrade website functions, fulfill legal compliance obligations, enforce our Terms of Service, and safeguard the security of our platform, as well as the legitimate rights and interests of all platform users and relevant third parties.
What Personal Information We Collect
For the purpose of this Privacy Policy, “personal information” refers to any data that can identify, relate to, describe, or be directly associated with an individual user. We collect the following categories of personal data through our platform:
Information You Directly Submit to Us
This refers to all data you actively provide when using our website and customer service channels, including:
- Contact Information: Full name, residential delivery address, phone number, and email address
- Order Transaction Data: Billing address, shipping address, order confirmation details, and contact information linked to your purchase orders
- Account Registration Data: Usernames, login passwords, security verification settings, and other account authentication information used to maintain account security
- Shopping Behavior Records: Browsed products, cart items, wishlist content, product reviews, referral activity, and gift card information bound to your user account
- Customer Service Correspondence: All information you provide when submitting consultation requests, feedback, suggestions, or after-sales service applications through platform interactive channels
Certain core shopping functions of aelorae.com require mandatory submission of partial personal data. You may choose not to provide relevant information, but this may limit or restrict your access to part of the website’s service functions.
Automatically Collected Usage Data
We automatically collect user behavior data (hereinafter referred to as “Usage Data”) through cookies, tracking pixels, and other mainstream tracking technologies embedded on our WordPress website. This data includes your device model, browser type, network connection parameters, public IP address, and all browsing and interaction records generated during your visit to aelorae.com.
Information Obtained from Authorized Third Parties
We may legally obtain your personal data from trusted third-party service providers who cooperate with us to support website operation and service delivery, including:
- E-commerce technical service providers that support the normal operation of the aelorae.com WordPress platform
- Authorized payment service providers that process payment credentials and complete order settlement services
When you access our website, open platform-related marketing content, click embedded links, or interact with our promotional advertisements, we and our authorized third-party partners may automatically collect Usage Data through tracking pixels, web beacons, SDK tools, and cookie technologies. All data obtained from third parties will be strictly managed in accordance with the provisions of this Privacy Policy.
How We Use Your Personal Information
1. Order Fulfillment and Product Service Delivery
We process your personal data to perform the sales service agreement with you, including processing order payments, arranging product delivery, pushing real-time updates for order status, returns and exchanges, maintaining your member account, providing global shipping services, and handling after-sales service procedures. We may also optimize your shopping experience by synchronizing account data with compliant third-party platform services you have actively authorized, and such third parties will process your data in accordance with their independent privacy policies.
2. Marketing and Targeted Promotion
Where permitted by relevant laws and based on your valid consent, we may use your personal information to push platform updates, product promotions, and customized advertising content on our website and cooperative third-party platforms. For users located in the European Economic Area (EEA), this data processing behavior is based on legitimate business interests stipulated in Article 6(1)(f) GDPR, for the purpose of promoting our core products including women’s wallets, luggage tags, checkbook covers and men’s belts.
3. Platform Security and Fraud Prevention
We use your personal data to monitor, identify, investigate, and prevent fraudulent behaviors, illegal operations, and malicious attacks on the platform. You are solely responsible for safeguarding your account login credentials and shall not share your account and password information with any unauthorized third parties. For EEA users, this data processing is based on our legitimate operational interests under Article 6(1)(f) GDPR, aiming to maintain a safe, stable and standardized shopping environment for all platform users.
4. Customer Support and Platform Optimization
Your personal information supports our team in providing timely and accurate after-sales customer service, solving user consultation and after-sales problems, and continuously optimizing website functions, page experience and service processes. For EEA users, this processing complies with GDPR legitimate interest provisions, serving the maintenance of benign user communication and long-term standardized business operation.
Cookies Policy & Global Privacy Control (GPC)
Similar to most global cross-border e-commerce platforms, our WordPress-powered website uses cookie technology on all pages to guarantee core website operation, record user browsing preferences, analyze platform operation data, and optimize user shopping experience. We also allow authorized third-party service providers to deploy cookies for customized advertising and service optimization.
Mainstream web browsers automatically accept cookies by default, but you can adjust your browser settings to clear or reject cookies at any time. Please note that disabling cookies may cause partial website functions to fail, affect browsing fluency, or limit your use of some shopping services. In addition, blocking cookies cannot completely avoid partial data interaction with our advertising partners.
Our website fully recognizes and respects the Global Privacy Control (GPC) universal opt-out signal. GPC is a standardized privacy protection technology that allows users to actively opt out of targeted advertising and partial data sharing behaviors through browser settings. When your browser sends a valid GPC opt-out signal during your visit to aelorae.com, we will automatically regard it as a valid user privacy instruction and honor the opt-out request for your current device and associated user account. You can learn more about GPC privacy protection rules at https://globalprivacycontrol.org/. We do not recognize other generic “Do Not Track” browser signals beyond the official GPC standard.
How We Disclose Your Personal Information
We only share your personal data with third parties under legal, compliant and limited scenarios, including contract performance, normal platform operation, and legal obligation fulfillment. We will never disclose your personal information without legitimate grounds.
Legal data disclosure scenarios include: authorized third-party service providers who provide operational support for us (such as technical maintenance, payment processing, logistics distribution, customer service, cloud storage and data analysis service providers); cooperative marketing partners for standardized promotional activities; third-party platforms and service providers you have explicitly authorized; and relevant institutions required for corporate standardized operation and legal compliance.
In the event of platform restructuring, business transfer, merger and acquisition, or response to official legal inquiries and regulatory requirements, we may also disclose your personal information as required by law, to protect the legitimate legal rights of the platform and users.
In the past 12 months, the categories of personal data we have disclosed and corresponding receiving parties are as follows:
| Category of Personal Information | Authorized Recipient Categories |
|---|---|
| Identifiers (name, contact information, account & order records) | Service vendors, logistics partners, marketing business partners, cooperative institutions |
| California Customer Records personal data (contact & order details) | Service vendors, logistics partners, marketing business partners, cooperative institutions |
| Commercial transaction data (order history, shopping records, support tickets) | Service vendors, logistics partners, marketing business partners, cooperative institutions |
| Internet & network activity usage data | Data analytics vendors, advertising and marketing partners |
| Geolocation data derived from IP address or technical tracking | Logistics & shipping fulfillment partners |
We will never use or disclose your sensitive personal information without your explicit independent consent, nor will we illegally process your data to generate unauthorized commercial user portraits. Where you authorize marketing data sharing, we may share your basic identification information, product purchase records and website browsing behavior data with formal cooperative marketing partners for standardized promotional activities.
User Generated Content
aelorae.com allows users to publish public product reviews, experience feedback and other user-generated content on platform public pages. All content you publish in public areas of the website will be visible to all platform visitors.
We cannot control the access and use of your publicly released content by unaffiliated third parties, and do not guarantee the absolute privacy and security of voluntarily published public content. We are not liable for the accuracy, unauthorized dissemination or improper use of user public content.
Third Party Websites and Links
Our website may contain hyperlinks to independent third-party platforms, which are not affiliated with aelorae.com. Before accessing external linked websites, you need to independently read and recognize the privacy policies, service terms and security rules of third-party platforms. We do not assume any responsibility for the data processing practices, content authenticity and information security of unaffiliated third-party websites.
Content and information shared on linked social media platforms may be freely viewed and used by other platform users. The display of external links on our website does not constitute official endorsement of third-party platforms and their services.
Children’s Data Protection
All products and services on aelorae.com are oriented to adult users aged 16 and above. We do not actively collect any personal information from minors under the age of 16. If you are a parent or legal guardian and find that a minor has submitted personal data to our platform without authorization, please contact us through the official platform channel to apply for complete deletion of the minor’s relevant records.
As of the effective date of this policy, we have no knowledge of selling or sharing personal information of users under 16 years old in violation of relevant privacy laws.
Data Security & Data Retention
No online data transmission and electronic storage system can achieve absolute security. We adopt industry-standard technical and management measures to protect your personal data from unauthorized access, disclosure, tampering and loss, but cannot guarantee absolute risk isolation. We recommend that you avoid transmitting highly sensitive confidential information through unencrypted network channels.
We only retain your personal data for the shortest time necessary to fulfill the service purposes specified in this policy, including maintaining valid user accounts, completing order services, fulfilling legal retention obligations, resolving user disputes and enforcing platform service terms. When data is no longer needed for business and legal purposes, we will automatically delete or anonymize your personal information in accordance with regulations.
Your Data Protection Rights
Your data protection rights vary according to your residential region and applicable local laws. These rights are limited by legal conditions, and we may refuse partial requests in compliance with regulatory provisions:
- Right of Access: You may request to obtain a full copy of your personal data stored by us and relevant data usage and sharing records
- Right of Erasure: You may apply for permanent deletion of your personal data stored on our platform
- Right of Rectification: You may request us to correct inaccurate or incomplete personal information associated with your account
- Right of Data Portability: You have the right to obtain your personal data in a standardized machine-readable format and request data transfer to third parties within the scope permitted by law
- Right to Opt Out: You may refuse the sale and sharing of your personal data for targeted advertising. Our platform automatically recognizes valid GPC browser opt-out signals and implements data opt-out protection for your device and account
- Right to Restrict Processing: You may request us to suspend or limit the processing of your personal data
- Right to Withdraw Consent: Where data processing is based on your consent, you may withdraw your authorization at any time
- Right of Appeal: If your data rights application is rejected, you may submit an appeal through our official platform channel
You may unsubscribe from platform marketing emails at any time via the unsubscribe link in promotional messages. You will still receive necessary transactional emails related to accounts, orders and after-sales services after unsubscribing.
You can exercise all data rights through the dedicated function entrance on aelorae.com. We will verify your identity appropriately before processing your application to ensure data security. We will not discriminate against any user who exercises legal data protection rights, and will respond to all valid applications within the legal prescribed time limit. You may appoint an authorized agent to submit data requests on your behalf, and we will process the application after verifying valid authorization credentials.
Complaints & Dispute Resolution
If you have any doubts or objections regarding our personal data processing behavior, you may first submit feedback through the official channel on our website. If you are not satisfied with the processing result, you may submit an appeal again or file a complaint with the local data protection supervisory authority. EEA users can inquire about local regulatory authorities through official EU channels.
International Data Transfers
Your personal data may be transferred to and processed in regions outside your country of residence by our overseas operation teams and third-party cooperative service providers. For cross-border data transmission of EEA user data, we will adopt legal and compliant transfer mechanisms such as European Commission Standard Contractual Clauses (SCCs) or equivalent UK standard clauses, unless the receiving country has obtained official data protection adequacy recognition.
Governing Jurisdiction
This Privacy Policy and all data processing behaviors of the aelorae.com platform shall be governed and interpreted in accordance with the laws of the website owner’s headquarters jurisdiction.
Contact Information
For all inquiries, consultations and rights applications related to this Privacy Policy, please use the official contact form available on aelorae.com.
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